KY

http://www.rthk.org.hk/elearning/hkillustrators/index.htm?section=theme_list

KY;) so great

飲食男女

i think 飲食男女 is a good magazine

coz they have good layout and images

ok ice-cream

http://www.nivea.com.hk/imported_specials/show/14252



OK免費雪糕事件發生於2008年5月中，「NIVEA公司」(妮維雅公司)與「OK便利店」合作舉行宣傳推廣活動，只要網友答對NIVEA網頁中的問題，即可列印「OK便利店」免費換領雪糕贈券，有效期至2008年6月1日。事件懷疑令高登人等不少網民取得著數，導致「NIVEA公司」蒙受一定程度損失，及「OK便利店」員工工作量大增。而推廣活動提早於2008年5月31日腰斬收場。




is it a adv strategy?

adv 101

出色的marketing strategy不會如promotion gimmick般三朝兩日便會收效，而且成功的marketing strategy，不但帶來銷量，還會改變消費者的習慣，為品牌長遠發展奠定基礎。

marketing也是工商管理的一部分，marketing的任務也是服務公司的盈利，只是一些策略基礎，以了解消費者、了解市場環境、了解競爭對手的產品為入手點，便算是marketing strategy了。


these few sentences stick in my mind after reading 101 blog.

''how to say''-- condom shop

analysis:

1) Denotation

2)Irony

3)comparison

''how to say''-- Poiorin

art director: Khai Doan, Kathrin Waschek
copywriter: Jan Koehler
photographer: Marc Wuchner
illustrator: Werner Schlaghecken
typographer: Sabine Frieben

analysis :
1) as...as
2) exaggeration

''hoe to say''-- Heinz

client: Heinz
art director: Pete Davis
copywriter: Adam Rimmer
photographer: David Sykes

nice photo;)
the bread was cut perfectly
and the highlight of the sauce is so great;)
but do u think the hotdog is so fake haa

analysis:
1) connotation

''how to say''-- fiat

Headline: A weekend at home can be more
dangerous than one in the jungle.
- Get out of the world you live in.

art director: Ammiel Fazzari, Carmelo Maselli
copywriter: Luis Sanchez Zinny, Juan Ignacio Galardi
photographer: Juan Mathe
illustrator: Hernan Azcarate, Alejandra Jorquera

analysis:
1) whatif
2) denotation

''how to say''-- helinathus baby wear

art director: Tatsuya Kuritsuka

copywriter: Hono Nakano

photographer: Takakazu Aovama

analysis:

1) whatif

2)denotation