i found that promoting new products through the tv programme is very useful
this is one kind of strategy of below the line
its very different from tvc,, because tvc is promoting the products directly.
but that is not. you will only see the product or brand name stars in the programme.
why i said i think this method is useful.
because i saw the role using a coffee card in 畢打自己人
i was quite interested in it
and plus,, i always drink starbucks but never pacific coffe
so i go to search if there is this card or not in the their website
then i know more about their service
thats what they want to have ,,i mean their objective.