uniqlo is the brand that comes from japan.
few years ago,,very lack of people heard of this brand.
it is very fresh for us,,so uniqlo is in a informing stage in hong kong.
first of all,, uniqlo need to let the consumers know their positing,,image,,,,
and increase the awareness in hong kong fashion industry.
as we all know that uniqlo is very successful.
uniqlo build up its unique image and set the right positioning.
and most of the success is because of the designer,, kashiwa sato
he is the one designer that i like
this season,, we can always hear about ''ut''
ut = uniqlo tee
uniqlo has crossover with so many different artists and company.
uniqlo invite them to design the print tee for it.
and plus,, the whole campaign is packaged very well by kashiwa sato
uniqlo has good interior design,, good packaging,, good selling strategy,, good wed design
http://www.uniqlo.com/hk/
by kashiwa sato
this is another campaign that won a&ad
check it;)
NIQLOCK It’s a fusion of dance video routines, time signal music and clock utility. It’s a 24/7 presentation of UNIQLO clothing. We named it UNIQLOCK. It automatically became a tool to connect UNIQLO and the world’s bloggers, as buzz builders. The bloggers were motivated by seeing the website’s world map which visualised the growth in the number of users. Screensavers and shop installations were also released to enhance the UNIQLOCK experience from personal desktops to the UNIQLO stores.
Creative Director Koichiro Tanaka
Executive Creative Director Yoshiaki Nagasaki
Interactive Designer Yukio Sato
Interactive Designer Keiichi Tozaki
Art Director Takayuki Sugihara
Copywriter Koichiro Tanaka
Director Yuichi Kodama
Producer Takaharu Hatori
Producer Hiroyuki Kojima
Choreography Air:man
Digital Agency
Projector Advertising Agency
Paragraph Marketing Manager Kentaro Katsube
Sound Design Fantastic
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