ADVERTISING 101

i was used to read http://ad101hk.blogspot.com/ for few months.
i think it is so useful and so easy to understand.
so i reserve and borrow the book from the library.
i recommend this book to be your first advertising theories reference book.
because there are many case(hong kong adv) that you have seen be4. secondly, it is in chinese, so you can have the basic concept of advertising and marketing first, then read other reference book in english version(so many words.........@@'') , i think it will be more easy.