brand: haagen Dazs,,,
as we can see,,
haagen dazs cares about their ingredients.
and that is their selling point!
check the above tvc,,
you can get the message directly.
tvc visual style= haagen dazs style
just a simple tvc,, with nice images
thats it.
so great.
http://www.helpthehoneybees.com/#/home/home/
haggen dazs have done something to contribute to our nature.
that is a project to protect honey bees.
http://www.helpthehoneybees.com/#/whyWeCare/whyWeCare/
u can see,, why haggen dazs so support this issue.
firstly,,, honey bees is really important to their ingredients,,
secondly,, target will appreciate to this brand because of their contribution,,
thirdly,, this project or campaign is a really successful adv strategy,,
fourthly,, in this project,, they can let many people know their ingredients are all-natural,,
its the main message that they wanna say
this is a good way and good strategy to promote ,, we have to learn;)
love the style of the above TVC, but I felt that the concept of presenting their ingredients is a little bit different from the market in Hong Kong Haggen Dazs :) huh?
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