SWOT analysis-APPOLO

SWOT OF APPOLO

STRENGHTH 

- Long History

 - Fresh (fruit from USE/ New Zealand)

 -Natural  (fruit)

 - Healthy

 - Low fat/ low Calories

 - High Quality

 - With real fruit, nutrient

 - Well developed Machines

 - Plenty of choices for customers

OPPORTUNITY

 - People concern Health/Slim

 - Many people are on diet

 - Women/Girls like dessert

 - Ice-cream stores are popular in              

   Hong Kong

WEAKNESS

- Low customers loyalty

 -Do not emphasize the Selling Points

 -Image is not clear

 -Decoration is not attractive

 -Wrong marker positioning  

 -Selling side products 

 -Location of stores are difficult to find

 -People work in stores do not match the image

 -The uniform they wear do not match the image

THREAT

- Too many competitors

- Low recall from customers

 - After financial tsunami, 

    People are not willing to spend

 - Location of competitors are 

    easier to find

 - Image of competitors are clear

 - Competitors have more promotion