brand: haagen Dazs,,,
as we can see,,
haagen dazs cares about their ingredients.
and that is their selling point!
check the above tvc,,
you can get the message directly.
tvc visual style= haagen dazs style
just a simple tvc,, with nice images
thats it.
so great.
http://www.helpthehoneybees.com/#/home/home/
haggen dazs have done something to contribute to our nature.
that is a project to protect honey bees.
http://www.helpthehoneybees.com/#/whyWeCare/whyWeCare/
u can see,, why haggen dazs so support this issue.
firstly,,, honey bees is really important to their ingredients,,
secondly,, target will appreciate to this brand because of their contribution,,
thirdly,, this project or campaign is a really successful adv strategy,,
fourthly,, in this project,, they can let many people know their ingredients are all-natural,,
its the main message that they wanna say
this is a good way and good strategy to promote ,, we have to learn;)
a series of tvc-- Creme Egg
i cannot upload the whole series,, too many,,
but so funny;)
SWOT OF APPOLO
STRENGHTH
- Long History
- Fresh (fruit from USE/ New Zealand)
-Natural (fruit)
- Healthy
- Low fat/ low Calories
- High Quality
- With real fruit, nutrient
- Well developed Machines
- Plenty of choices for customers
OPPORTUNITY
- People concern Health/Slim
- Many people are on diet
- Women/Girls like dessert
- Ice-cream stores are popular in
Hong Kong
WEAKNESS
- Low customers loyalty
-Do not emphasize the Selling Points
-Image is not clear
-Decoration is not attractive
-Wrong marker positioning
-Selling side products
-Location of stores are difficult to find
-People work in stores do not match the image
-The uniform they wear do not match the image
- Too many competitors
- Low recall from customers
- After financial tsunami,
People are not willing to spend
- Location of competitors are
easier to find
- Image of competitors are clear
- Competitors have more promotion
In the sample SWOT analysis below, there are action items beside the weaknesses. You could also add action items beside each of the additional factors – strengths, threats and opportunities. These might be ways to capitalize or leverage on those strategic elements.
Most of the time, SWOTs do not include action items in that section of the strategic plan. I like to include them in the SWOT, and then carry them into the Action Plan, because it reinforces what element of the analysis necessitates the action. I have shown action items in the weaknesses section of the following sample SWOT analysis.
I have found that by doing it this way more attention and understanding is focused on accomplishing the action plan.
This section looks at the strengths and weaknesses of the organization. The goal is to manage and control the weaknesses and take advantage of the strengths.
Macroenvironment or external environment (include an industry analysis): encompasses external factors. The purpose of this section is to identify opportunities and threats to the organization.
Threats and Opportunities are external to the organization. We can do little to impact them – they are not controllable by the business – but we can manage our way around threats and manage to leverage opportunities.
The global economy can have a significant impact on the business, our markets and our customers. Track economic indicators regularly and watch out for a ‘free falling’ economy, the size and depth of the problem, and the reach across all markets.
A common attribute of profit leaders among large, medium and small firms is to build a very focused business strategy. One of our key growth strategies is to target growing markets to which we can apply our core competencies and/or expand services into higher margin operations.
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brandof product or service. “While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. At its limit, this involved seeking to create ‘world cultural convergence’, to homogenize consumer tastes and engineer a ‘convergence of lifestyle, culture and behaviors among consumer segments across the world’.”
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image" . For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
Organizations that frequently spend large sums of money on advertising that sells what is not, strictly speaking, a product or service include political parties, interest groups, religious organizations, and military recruiters. Non-profit organizations are not typical advertising clients, and may rely on free modes of persuasion, such as public service announcements.
Money spent on advertising has increased dramatically in recent years. In 2007, spending on advertising has been estimated at over $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms ofspam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation.
i found these video on youtube just now.
i like this kind of stuff!!
i just realize that this kind of animation is called motion graphics (isnt it..)
http://www.rthk.org.hk/rthk/tv/talents/20080127.html#
lam siu kei :其實大部分我認識的出色創意人員,,他們的生活都很有規律,,平日拚命做很多功課,,汲收很多材料,,勤力比天才更重要
joyan...pls....work hard!!!
